How BKW realized 111% more invited guests

ÜBER

BKW Energie AG Is one of Switzerland's largest energy and infrastructure companies and employs over 12,000 employees. The company supplies More than a million people As well as numerous industrial companies and commercial customers With electricity. In addition to the DACH region, BKW is also in Italy and France active and organized numerous Customer and employee events in the hospitality and corporate sector.

INDUSTRY

Energy

HEADQUARTERS

Bern, Switzerland

COMPANY SIZE

12,000+ employees

WEB SITE

bkw.com

TL; DR

Thanks to Evenito, BKW Automates Event Organization

BKW Energie is one of Switzerland's largest energy and infrastructure companies with over 12,000 employees. A total of over one million people and numerous industrial companies and businesses are supplied with electricity. In addition to the DACH region, BKW is also active in Italy and France.

Every year, BKW organizes numerous hospitality and corporate events, including for customers and employees.

BKW uses evenito to:

Ensure reliable email communication, including invitations and registration confirmations
Easy to automate recurring events and adapt them with just a few clicks.
to organize both large and small events efficiently and decentrally.
to combine centralized control with decentralized organization.
to significantly reduce the workload for planning and implementation.
to increase the number of invited guests by 111% while using the same resources.

12,000+ employees

134 Events in 2023

17,000+ Participants in 2023

‍

111% +

more invited guests

The number of invited guests rose by 111 percent with the same use of resources.

Passionate, customer-oriented and professional — that's how I would describe evenito.

Nadine Graven

Project manager Brand Leadership, Experience & Partnerships

Challenge

BKW faced various challenges in event organization:

01. Unreliable communication

Prior to the Introduction of Evenito, BKW had problems with unreliable email delivery. As a result, many invitations to guests were not delivered.

02. Lack of automation

Numerous repetitive tasks in event management were carried out manually. As a result, regular events had to be organized again and again from scratch.

03. Inadequate internal solution

Internal software solutions were unable to overcome the challenges because, for example, they were too inflexible to be able to organize small and larger events at the same time. Decentralized organization of events was thus not possible.

Solution

How did Evenito help overcome the challenges?

Evenito proved to be the ideal solution for the challenges at BKW.

Reliable email software

‍Evenito handles email marketing and delivers all emails reliably, such as event invitations or registration confirmations.

Straightforward automation

‍Recurring events can be copied to evenito and adjusted with just a few clicks.

Flexibility in event management

‍Thanks to Evenito, it is no problem for BKW to organize both larger events and smaller events decentrally.

Results

The number of invited guests Increased in the Process 111 Percent With the same use of resources.

Thanks to Evenito, BKW organizes hospitality and corporate events, such as conferences, social events or workshops. Here, central control is easily combined with decentralized organization.

The workload for creating and running events has been significantly reduced, especially due to automation in organizing repetitive events, which can be saved as templates and updated with just a few clicks.