short version
With evenito, the AMAG Group implements scalable and brand-consistent participant management across all brands and retailers. As one of the leading Swiss mobility companies with over 7,500 employees, AMAG managed over 150 events in 2025 alone, from customer events to retailer formats.
With the introduction of evenito, AMAG digitized its complete invitation and ticket management for around 400 retailers. The motivation was to standardize and standardize as well as to ensure data protection and data security through central data storage in a single system instead of numerous Excel files.
Today, over 1,500 managing directors, sales managers and fleet managers can book tickets, invite guests and manage events decentrally, while maintaining full central control by the live marketing team.
The result: clear processes, uniform branding, less coordination, higher data quality and event management that efficiently represents the entire dealer network for the first time.
‍
Information about the AMAG Group
The live marketing activities, from customer events to dealer meetings and incentive trips to sponsorship activities, are primarily managed centrally by the live marketing team at AMAG Import AG.
The live marketing team is responsible for cross-brand live marketing and uses events as a central platform for customer loyalty, brand management and content generation. In doing so, the team plans and coordinates all phases of the event, from strategic conception to invitation and guest services to on-site implementation.
A central component of event organization is the trade network, which consists of two different structures:
- Over 400 retail companies that have different brands, processes and organizational forms
- Including over 80 AMAG-owned retail companies (under the AMAG Group's own umbrella)
Around 1,500 users of dealerships are actively working with evenito. They are entitled to obtain and distribute tickets and manage guest lists independently, although roles and rights differ depending on the type of retailer. Before opting for evenito software, the lack of control in the dealer network was a major problem and the reason why AMAG turned to evenito.
Because it is precisely here that evenito's 'ticket management' is of greatest benefit: The event team can centrally define which retailers receive which quotas, who can book and how many tickets can be distributed. At the same time, retailers keep a simple, intuitive overview of their invitations and guests in their own interface.
Compared to before, when retailer lists were maintained via Excel, emails or manual reconciliations, today there is a consistent digital process: fewer errors, no double bookings and a uniform brand presence across all retailers, regardless of whether an AMAG retail establishment or a freelance partner invites.
By combining centralized control and decentralized execution, evenito ensures that everyone involved works more efficiently. The event team can provide targeted support to retail partners, standardize processes and at the same time maintain a high level of flexibility for regional needs.
45,000 registrations
10,000 physical check-ins
500+ Events implemented with evenito
.svg)
.webp)
challenge
Prior to the introduction of evenito software, event management at AMAG was highly fragmented and characterized by manual processes. The various manual processes resulted in inefficiency, dependency and high costs. These were the challenges:
01. No central participant management:
Before evenito, guest lists were kept in Excel, tickets were distributed manually and invitations were processed via email chains or agencies. In a network of 400 retail companies, this led to high coordination costs, inconsistent lists and many errors. Uniform, brand-compliant participant management was therefore hardly possible.
02. Agency dependency & high costs:
‍Every communication step — from invitation to reporting — was carried out via external partners. Changes often meant expensive additional expenses and long coordination times.
03. Lack of control in the dealer network:
‍The AMAG dealer network is the largest representative network in Switzerland for the Volkswagen Group brands, from VW and Audi to SEAT and Škoda to CUPRA and VW Commercial Vehicles. With over 400 dealerships (including 80 AMAG-owned dealerships), it offers a unique nationwide network of new cars, used cars and comprehensive services and ensures that customers throughout Switzerland receive optimal support.
With so many retail partners, however, it was barely possible to keep track of ticket quotas, invitations and registrations, which has repeatedly led to problems.
04. Lack of integration Compliance processes:
‍The data protection and compliance-relevant consents were not included in the event registration process.
‍
Solution: How did evenito help overcome the challenges?
With evenito's event management software, AMAG digitized and professionalized its entire participant management — from invitation to check-in.
‍Digital participant management:
‍Many processes today run centrally via evenito — invitations, registrations, check-ins and follow-ups. The platform enables personalized communication, automated reminders, and clear roles.
‍Quota management for dealer network:
‍More than 1,500 users from the retailer network can now directly access their event quotas, invite guests and distribute tickets — all in a secure system. The central overview remains with the live marketing team.
Ensuring compliance processes:
During the registration process, evenito ensures that the necessary consents to data protection, conditions of participation and other compliance-relevant points are obtained.
‍Insourcing & efficiency improvement:
‍Instead of external agencies, AMAG now organizes events internally: faster, cheaper and in compliance with compliance. Event websites and registration forms can be created within a few minutes.
‍
scores
Since the introduction of evenito over three years ago, AMAG's event management has fundamentally changed. Today, teams not only work in a more structured and efficient way, but also manage an event landscape that is scalable, centrally controlled and yet functions decentrally. This development is particularly visible in an environment that consists of several brands, over 400 retail companies and 1,500 managing directors and sales managers, who often work with the platform. With evenito, these complex structures can be orchestrated cleanly for the first time, from a central brand presence to local invitations from individual retailers.
The results clearly show what effect the platform has for AMAG: hundreds of thousands of interactions, improved process reliability, professional quota management across all brands and measurably higher utilization of events:
- Over 500 events implemented with evenito
- Around 45,000 registrations and about 15,000 physical check-ins in 2025
- Increasing ticket utilization and significantly reduced no-show rate through automated processes
- Professional ticket management for decentralized teams and retailers across multiple brands
- Structuring and managing dozens of brands as well as hundreds of dealer locations, which invite, manage and report on a decentralized basis
- 150 events in 2025 alone, including:
- Brand Days (retailer events for all brand retailers in Switzerland)
- Launch events for new vehicle models
- Driving trainings
- Ticketing events for sponsorship engagements such as ski world cups, international soccer matches, ice hockey matches, music festivals, etc.
The introduction of evenito's event management platform led to a significant increase in project management efficiency and a clear structuring of all event processes, from briefing to reporting.
