Executive Summary
With evenito, the AMAG Group has implemented a scalable and brand-consistent attendee management system across all its brands and dealerships. As one of the leading Swiss mobility companies with over 7,500 employees, AMAG managed more than 150 events in 2025 alone, ranging from customer events to dealer formats.
By introducing evenito, AMAG digitized its entire invitation and ticketing management for around 400 dealerships. The motivation behind this was to standardize and harmonize processes, as well as to ensure data privacy and security by centralizing data in a single system instead of relying on numerous Excel spreadsheets.
Today, over 1,500 managing directors, sales managers, and fleet managers can book tickets, invite guests, and manage events decentrally, while the Live Marketing team retains full central control.
The result: clear processes, consistent branding, reduced coordination efforts, higher data quality, and an event management solution that efficiently integrates the entire dealer network for the very first time.
Information about the AMAG Group
Live marketing activities—ranging from customer events and dealer meetings to incentive trips and sponsorship activities—are primarily managed centrally by the Live Marketing team at AMAG Import AG.
The Live Marketing team is responsible for cross-brand live marketing, utilizing events as a central platform for customer loyalty, brand management, and content generation. The team plans and coordinates all event phases, from strategic conception and invitations to guest relations and on-site execution.
A core component of the event organization is the dealer network, which consists of two distinct structures:
- Over 400 dealerships with diverse brands, processes, and organizational structures.
- More than 80 of these are AMAG-owned dealerships (operating under the AMAG Group’s own umbrella).
Approximately 1,500 users within these dealerships actively work with evenito. They are authorized to acquire and distribute tickets and manage guest lists independently, with roles and permissions varying by dealer type. Before deciding on evenito’s software, a lack of control within the dealer network was a major challenge and the primary reason AMAG reached out to evenito.
This is precisely where evenito’s ‘Ticket Management’ offers its greatest value: the event team can centrally define which dealers receive specific quotas, who is authorized to book, and how many tickets can be distributed. At the same time, dealers have a simple, intuitive dashboard to manage their own invitations and guests.
Compared to the past—when dealer lists were maintained via Excel, email, or manual coordination—there is now a fully digital end-to-end process. This results in fewer errors, no double bookings, and a consistent brand presence across all dealers, regardless of whether they are an AMAG retail branch or an independent partner.
By combining central control with decentralized execution, evenito ensures that all stakeholders work more efficiently. The event team can provide targeted support to retail partners and standardize processes while maintaining high flexibility for regional needs.
45,000 registrations
10,000 physical check-ins
500+ Events organized with evenito
.svg)
.webp)
The challenge in event management at amag
Before introducing evenito’s software, event management at AMAG was highly fragmented and characterized by manual processes. These varying manual workflows led to inefficiency, external dependencies, and high costs. The specific challenges were as follows:
01. No Centralized Attendee Management:
Before evenito, guest lists were managed in Excel, tickets were distributed manually, and invitations were handled via email chains or agencies. Across a network of 400 dealerships, this resulted in immense coordination efforts, inconsistent lists, and frequent errors. A unified, brand-compliant attendee management process was virtually impossible.
02. Agency Dependency & High Costs:
Every communication step - from invitations to reporting - was handled through external partners. Implementing changes often resulted in expensive additional work and lengthy coordination times.
03. Lack of Control in the Dealer Network:
The AMAG dealer network is the largest dealership network in Switzerland for Volkswagen Group brands, ranging from VW and Audi to SEAT, Škoda, CUPRA, and VW Commercial Vehicles. With over 400 dealerships (including 80 AMAG-owned locations), it offers a uniquely dense nationwide network for new cars, used cars, and comprehensive services, ensuring optimal customer care throughout Switzerland. However, with so many retail partners, it was nearly impossible to keep track of ticket quotas, invitations, and registrations, which repeatedly led to operational issues.
04. Missing Integration of Compliance Processes:
Crucial data protection and compliance-related consents were not mapped or integrated within the event registration process.
Solution: How did evenito help amag overcome these challenges?
By implementing evenito’s event management software, AMAG digitized and professionalized its entire attendee management process—from invitations to check-in.
Digital Attendee Management:
Today, many processes are managed centrally via evenito - including invitations, registrations, check-ins, and follow-ups. The platform enables personalized communication, automated reminders, and clearly defined roles and permissions.
Quota Management for the Dealer Network:
Over 1,500 users from the dealer network can now directly access their event quotas, invite guests, and allocate tickets. All within a secure system. Meanwhile, the Live Marketing team maintains a complete central overview.
Ensuring Compliance Processes:
The collection of necessary consents for data protection, terms and conditions, and other compliance-related requirements is seamlessly integrated and ensured within the registration process via evenito.
Insourcing & Increased Efficiency:
Instead of relying on external agencies, AMAG now organizes its events internally: faster, more cost-effectively, and in full compliance. Event websites and registration forms can be created within just a few minutes.
Results
Since the introduction of evenito over three years ago, event management at AMAG has fundamentally transformed. Today, the teams not only work in a more structured and efficient manner, but they also manage an event landscape that is scalable, centrally controlled, and yet functions decentrally. This development is particularly evident in an environment consisting of multiple brands, over 400 dealerships, and 1,500 managing directors and sales managers who frequently use the platform. With evenito, these complex structures can be seamlessly orchestrated for the very first time—from a central brand presence to local invitations sent by individual dealerships.
The results clearly demonstrate the platform's impact on AMAG: hundreds of thousands of interactions, improved process reliability, professional quota management across all brands, and measurably higher event attendance.
Key milestones include:
- Over 500 events executed using evenito.
- Around 45,000 registrations and over 15,000 physical check-ins in 2025.
- Increased ticket utilization and a significantly reduced no-show rate thanks to automated processes.
- Professional ticket management for decentralized teams and dealers across multiple brands.
- Structuring and management of dozens of brands and hundreds of dealership locations that independently invite guests, manage lists, and run reports.
- 150 events in 2025 alone, including Brand Days (events for all brand dealers in Switzerland), launch events for new vehicle models, driving training sessions, and ticketing events for sponsorship engagements (e.g., Ski World Cups, international football matches, ice hockey games, music festivals, etc.).
Ultimately, the implementation of evenito’s event management platform has led to a significant increase in project management efficiency and a clear structuring of all event processes, from the initial briefing to the final reporting.
