January in Adelboden. The grandstand at the Chuenisbärgli is packed, and the hospitality boxes are filled with the sponsors' customers, partners and employees. What the guests don't see: weeks earlier, at many sponsors, the tickets were still sitting as PDFs in folders, the allocations in Excel sheets and the RSVPs scattered across inboxes. Every stage has its own version of the truth.
Today, on November 11, 2026, we are launching the evenito Sponsoring Hub: professional corporate hospitality instead of PDF chaos. It brings corporate hospitality management into a single system. AI reads ticket PDFs, sponsors manage their own allocations, and internal hosts invite their guests personally. You can see at any time which seat has gone to whom, from allocation to check-in. This article is for sponsorship, hospitality and event leads at associations, organizers and sponsors.
At a glance
- What's new: The Sponsoring Hub is available as an evenito module from today and covers the entire distribution chain, from the ticketing provider to the guest.
- Why we built it: Hospitality seats are among the most valuable tools for customer relationships, yet they are still managed with spreadsheets, emails and PDF folders.
- What the AI does: It reads uploaded ticket PDFs, lists and codes and assigns them to the right allocations and events.
- Who already uses it: Swiss-Ski distributes hospitality allocations to its sponsors with the Sponsoring Hub, including BKW, Helvetia Baloise, Raiffeisen and Audi.
- How to get to know it: In a personal demo with our sales team, through the whitepaper on the product page, or in the live webinar on January 26, 2027.
Why did we build the Sponsoring Hub?
We built the Sponsoring Hub because hospitality fails at distribution, not at the experience itself. A sponsorship contract secures an allocation. Before that allocation becomes a named guest, every seat passes through several stages: the ticketing provider, the organizer, the sponsor, internal hosts and finally the guest.
Today, each of these stages often works with its own tools. According to the ICE Annual Benchmarking Report 2025, 75% of the corporate event teams surveyed still use spreadsheets alongside their event technology (the study was supported by a software vendor). The Excel sheet, the invitation in the inbox and the ticket in the folder add up to three versions of the same truth. People connect them by hand, often just a few days before the event.
The cost goes beyond time. Seats go unused because nobody sees in time that they are still free. Tickets get mixed up. And in the end, hardly anyone can show what became of the allocation. We look at what these breaks cost a hospitality program in our whitepaper «Die versteckten Kosten zersplitterter Ticket-Prozesse» (The hidden costs of fragmented ticket processes, in German), which you will find on the Sponsoring Hub product page.
What we believe in
- Every seat has a name. A hospitality ticket is given to a person with a history. That is why every single invitation counts.
- The invitation comes from the right person. The guest usually knows the account manager or sales rep. That is why the personal invitation belongs with them.
- Everyone works from the same data. Organizer, sponsor and host see the same record, each with their own view.
- Technology takes the load off, the encounter is the goal. Software should handle the handovers so people have time for their guests.
What is the evenito Sponsoring Hub?
The evenito Sponsoring Hub is a corporate hospitality management module within the evenito event management software. It connects ticket allocations, sponsors, internal hosts and guests in one system. AI reads external tickets, sponsors manage their own allocations, and the organizer keeps an overview of every seat at all times.
The principle behind it: central control, decentralized execution. The organizer sets allocations, deadlines and rules. Sponsors and hosts distribute their seats on their own, in their own name and with their own contacts. One connected sponsorship journey, no disconnected tools, with three roles on one platform.
What exactly does the Sponsoring Hub do?
The Sponsoring Hub takes every seat through four steps: it captures tickets automatically with AI, makes allocations transparent for sponsors, lets hosts distribute tickets decentrally and guides the guest on mobile all the way to the entrance. All steps run on the same record.
1. Automated ticket capture with AI
Hospitality tickets rarely come from your own system. They arrive as PDFs, codes or access links, usually from the organizer's ticketing partner. In the Sponsoring Hub, you upload these tickets in bulk. The AI extracts guest, ticket and event data and assigns each ticket to the right allocation and event. This replaces manual data entry and reduces mix-ups shortly before the event.
Here is what it looks like in the product: you choose the format, PDFs or a list of codes, upload the files and start the extraction. You can keep working while the AI runs. evenito notifies you as soon as all data has been extracted.
2. Transparent ticket allocations for sponsors
Sponsors and partners see their unlocked events in a calendar. They book or request allocations themselves, with all event information and ticket types. In their dashboard, they manage their seats and download confirmed tickets as a PDF or code. The organizer keeps central control over deadlines, rules and approvals and sees live how many seats each sponsor has already booked.
3. Decentralized ticket distribution made easy
Within a sponsor, seats go to the people who own the customer relationship: field sales, regions, departments. Each host only sees their own allocation and guest list. Head office sees in a live overview which tickets have been assigned, personalized and confirmed. That way, free seats show up while there is still time to reassign them.
4. The entire guest journey in your pocket
The guest receives a personalized invitation in the name of their host and in the brand's design. They RSVP on their phone, add companions if needed and receive their ticket directly. At the event, the evenito check-in app for iOS and Android checks guests in. That closes the chain from allocation to entrance.
Enterprise-grade security: Guest and VIP data stays in a closed, GDPR-compliant system. You will find our security standards and certifications in the evenito Security Center.
How does Swiss-Ski use the Sponsoring Hub?
Swiss-Ski distributes the hospitality allocations for its events to its sponsors through the Sponsoring Hub, including BKW, Helvetia Baloise, Raiffeisen and Audi. The sponsors request their allocations themselves, while Swiss-Ski manages requests, bookings and external tickets centrally in one place.
On the sponsor side, BKW shows what this looks like day to day. BKW receives allocations from various organizers and makes them available to its field sales team for customer relationships. «BKW stands for modern, connected infrastructure – and that is exactly what we expect from our sponsorship too,» says Nadine Graven, Project Lead Brand Leadership, Experience & Partnerships at BKW. For her, the Sponsoring Hub makes it possible to orchestrate ticket allocations for major events centrally and without media breaks.
How can you get to know the Sponsoring Hub?
The best way to get to know the Sponsoring Hub is with your own program. There are three ways:
- Personal demo with our sales team: We look at your sponsorship program, walk you through the process with your own allocations and advise you on the best way to get started. Book a free demo.
- Whitepaper «Die versteckten Kosten zersplitterter Ticket-Prozesse»: What media breaks between spreadsheets, inboxes and PDF folders cost a hospitality program (in German). You'll find it on the Sponsoring Hub product page.
- Live webinar on January 26, 2027: We show you the Sponsoring Hub in detail and answer your questions. Registration opens soon
Frequently asked questions about the evenito Sponsoring Hub
What is the evenito Sponsoring Hub?
The evenito Sponsoring Hub is a corporate hospitality management module within the evenito event management software. It connects ticket allocations, sponsors, internal hosts and guests in one system. AI reads external ticket PDFs, sponsors manage their own allocations, and the organizer can see at any time which seat has gone to whom.
Which ticket formats does the Sponsoring Hub support?
The Sponsoring Hub handles PDFs, codes and access links, including tickets from external ticketing providers. You upload the tickets in bulk, the AI extracts guest, ticket and event data and assigns each ticket to the right allocation and event. No more renaming and sending individual files by hand.
Can sponsors book and manage their tickets themselves?
Yes. Sponsors and partners see their unlocked events in a calendar, book or request allocations themselves and manage them in their own dashboard. They download confirmed tickets as a PDF or code. What they can see and do is controlled by the organizer through roles.
Who is the Sponsoring Hub for?
The Sponsoring Hub is built for associations and organizers that hand out allocations to sponsors, for sponsors that distribute hospitality tickets internally, and for sales teams and event managers who invite their guests personally. All three roles work on the same platform.
How can I get to know the Sponsoring Hub?
The best way is a personal demo: our sales team shows you the Sponsoring Hub with your own sponsorship program and advises you on getting started. Our whitepaper on the product page covers the hidden costs of fragmented ticket processes, and in the live webinar on January 26, 2027, we show the Sponsoring Hub in detail.
Conclusion: why the Sponsoring Hub is coming now
Sponsorship contracts are negotiated professionally, but the seats are often distributed by improvisation afterwards. With the evenito Sponsoring Hub, we are closing that gap. Tickets are captured automatically, sponsors and hosts work independently, and everyone sees the same status from allocation to entrance.
Hospitality seats are relationship capital. Their value is created where a seat reaches the right guest and someone can say at the end what came of it. That is why we built the Sponsoring Hub.
Start with a personal demo
You'll see the value fastest with your own allocations. Book a personal demo: our sales team takes the time to look at your sponsorship program, shows you the Sponsoring Hub with a concrete example and advises you on the rollout. If you'd like to read up first, you'll find the whitepaper on the Sponsoring Hub product page.
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