On February 4 and 5, 2026, the sports industry will meet at the SPOBIS Conference in Hamburg, the largest sports business event in the world. And evenito is also represented.
SPOBIS Conference 2026: Europe's most important event for sports business, innovation & marketing
The SPOBIS Conference has been the leading business event in sports for over 20 years.
More than 5,000 participants from clubs, leagues, associations, sponsorships, media and technology from over 50 countries are expected. They come together to talk about the future of the industry. New business models, strategies, data and promising innovations are always in focus. More than 200 speakers and people from more than 1,500 companies are therefore represented at SPOBIS.
2026 will be particularly exciting: new technologies, new marketing logics, new fan formats and an industry that is transforming more than ever before.
And evenito is also on site, with the option to book personal 1:1 meetings with us directly.
What is the SPOBIS Conference?
SPOBIS is the largest sports business conference in Europe. It combines cutting-edge content, industry leaders, research, tech & networking at the highest level.
You'll get:
- Deep dives on sponsorship, marketing, digitization & fan experience
- Insights from top clubs, top leagues, tech pioneers and brands
- Networking with decision makers across the entire value chain
- Formats such as panels, masterclasses, roundtables and expo
SPOBIS is the mandatory strategic date of the year for sports managers and event managers.
When & where will SPOBIS 2026 take place?
Date: 4-5 February 2026
Location: CCH - Congress Center Hamburg
The location has been the SPOBIS hotspot since 2024: central, modern, perfect for large business events with parallel stages and networking areas.
Why is SPOBIS so important for the sports industry?
Because hardly any other sector is just as transformative as sport. SPOBIS provides answers to questions such as:
- How do clubs and associations professionalize their marketing?
- What role does AI play in scouting, data analysis, ticketing, or fan communication?
- How do sponsors and brands develop new activation models?
- How do you increase reach and revenue in fragmented media markets?
- What does a new understanding of fan experience mean for events, both onsite and digital?
For event managers, SPOBIS is also a benchmark for modern sports events, hospitality and VIP management.
What to expect at SPOBIS Conference 2026
At SPOBIS 2026 you can expect top-class speakers and industry leaders. Decision-makers come from:
- Bundesliga and top soccer clubs
- Handball, basketball, e-sports, motor sports
- Media houses and streaming providers
- Sponsorship and brand partnerships
- Technology and Innovation
You can expect guests such as Bernd Neundorf (DFB President), Guy-Laurent Epstein (UEFA Marketing Director), Arthur Höld (PUMA CEO), Christine Strobl (ARD Program Director), Dr. Christine Schenderlein (State Minister of Sports and Volunteering of the Federal Republic of Germany), Steffen Merkel (Managing Director of DFL) and many more. They all share insights from their field and link them to current trends and topics that concern the industry. They all speak clearly about processes, challenges and real levers for success.
You can also expect Deep dives on the most important topics of the year. These include:
- AI in sports management
- Marketing and monetization
- sports law
- Marketing & communication
- Sponsoring & brands
- Digitalization & Sports Tech
- Sport in business and society
Exciting presentations include:
- ”Puma x Hyrox: How a shared vision is redefining sport”
- “SpLocation as The Ultimate Brand Playground — Rexona's Winning Game”
- or”Embracing Innovation and Moving Beyond Tradition: How World Athletics Take the Sport to the Next Level”.
There is also a Expo area with Sporttech, agencies and solutions.
Here you can find:
- Event management tools
- Digital platforms for ticketing and membership
- Broadcast and content tech
- Sponsorship platforms, analytics and CRM solutions
Networking on SPOBIS? It's worth it!
The SPOBIS is also perfect for C-level networking, as it is one of the few events in the sector where all relevant players from sports organizations, brands and media are on site.
It's perfect for:
- to find new partners
- Prepare sponsorship packages
- to develop event concepts together
- Share best practices
On average, every visitor connects at SPOBIS 10.8 new contacts. You don't want to miss out on that, do you?
Who is the SPOBIS Conference particularly worthwhile for?
The SPOBIS is particularly worthwhile for some, namely:
- Event managers from sports organizations
- Sponsorship and Partnership Manager
- Clubs, leagues, associations, organizers
- Ticketing, CRM, and business development teams
- Marketing and brand manager
- Sporttech and innovation roles
In short: For anyone who develops professional sports events, marketing and fan experiences.
evenito at SPOBIS 2026: Rethinking event management for sports
We too will be there live at SPOBIS in 2026, with a focus on making sports organizations more efficient and professional in organising events.
We'll show this on site:
- Central management + decentralized event organization (e.g. for clubs, hospitality or sponsoring partners)
- On-brand communication and VIP guest management in a single tool
- Automation for hospitality, check-in & ticketing
- CRM & Marketing Automation Integrations
- Solutions for clubs, associations and sponsors that manage hundreds of events a year
Our goal:
We want to help make sports events more efficient without losing the human core, emotion and experience.
Book a 1:1 appointment at SPOBIS 2026
We are looking forward to meeting you at SPOBIS:
- Personal 1:1 meetings directly on site in Hamburg
- Advice on scaling, automation, and CRM integrations
→ Make a 1:1 appointment now
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SPOBIS Conference 2026 FAQ
What is the SPOBIS Conference?
The largest sports business event in Europe with a focus on marketing, digitization, sponsoring & events.
When does SPOBIS 2026 take place?
From February 3-5, 2026 at CCH - Congress Center Hamburg.
Who is it worthwhile for?
For everyone who works in the sports business, in particular event managers, sponsorships, CRM, hospitality and innovation.
Can I meet evenito (event management software)?
Yes! 1:1 meetings can be booked in advance.
Are there free tickets available through Evenito?
No, unfortunately we do not have a quota. Participation takes place via the official SPOBIS ticket packages.
Conclusion: SPOBIS 2026 is the most important date in the sports business and we are looking forward to the exchange
If you are responsible for sports events, hospitality, sponsorship or fan experience, there is no way around SPOBIS in 2026. And if you want to make your event processes more efficient, scalable and professional, then a 1:1 appointment with evenito on site is the best opportunity.
See you in Hamburg in February!
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