TL; DR
Electrolux Switzerland, the largest manufacturer of household appliances in Switzerland, faced various challenges in event management: inconsistent and inefficient email communication, manual check-ins and a lack of uniform corporate design in event communication.
With the introduction of Evenito Platform, Electrolux was able to solve these problems. The company benefited from automated email campaigns with a high delivery rate, uniform design templates and a digital QR code check-in, which made the registration process 8× faster. The guest experience improved significantly and internal processes became more efficient.
Electrolux uses Evenito to:
- to drastically reduce guest waiting times through 8× faster digital check-in.
- to automate email communication and significantly improve delivery rates.
- to ensure a uniform presentation of events to the outside world, including reusable templates in corporate design.
450 employees
29 Events in 2024
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Challenge
Organizing events at Electrolux in Switzerland was characterized by various challenges before using Evenito, which included potential for improvement in terms of efficiency. Specifically, this involved the following challenges:
01. Email communication without suitable software
Communication with Customers was not carried out using suitable email marketing software, but via different email addresses. This led to numerous technical problems. For example, many email providers are not designed to send emails to thousands of recipients at the same time. Many emails were therefore not delivered, such as reminder emails for registered participants.
02. No consistent design in emails
The emails sent were different in structure and design, as they were created by different employees and there were no uniform design templates. There was therefore no uniform image from the outside world. In addition, email creation was very time-consuming as each email had to be formatted individually.
03. Manual check-in for events
Participants checked in on the day of the event manually and with the help of a printed list of participants. This led to inefficiencies, as, for example, it was only known with a delay how many guests actually took part in the event.
Solution
How did Evenito help overcome the challenges?
Die Email marketing features From Evenito enable fast and efficient email communication with guests and the sending of emails to thousands of recipients with a very high delivery rate. So can Reminder emails Be sent to registered participants.
By using Evenito, Electrolux achieves a Uniform Presentation of Events to the Outside World, for example by using Email templates. These are created once and can then be used again and again as a template with an identical corporate design.
The Check-in of event participants Is carried out digitally and efficiently via QR code. This means that it is always known which participants on site and how many of the registered guests did not show up. Digital check-in also ensures that Participant figures Automatically saved after the event and directly evaluated Can be.
Results
With the introduction of Evenito, Electrolux Switzerland was able to significantly increase efficiency in event management. The digital QR code check-in accelerated the registration process by eight times and significantly reduced waiting times for guests. Uniform email templates in corporate design strengthened the brand image and reduced the effort required for event communication, while automated mailings improved delivery rates and information flow. Overall, these optimizations led to smoother processes, increased participant satisfaction and sustained higher productivity in the event team.
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