With evenito, On orchestrates globally uniform, data-driven event management, from tennis and outdoor events to global brand and sponsorship formats.
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TL;DR
On is one of the most dynamic sports and lifestyle brands in the world and events are a central part of this brand strategy. Whether it's own brand events, sponsored sports events or grassroots activations with retailers: For On, events are not an isolated marketing channel, but an integral touchpoint for brand recognition, credibility and community building.
Between 2023 and 2025, the number of events grew from 201 to 337 per year. This growth presented the Global Events Team with new challenges: How can global events be managed efficiently, empower local teams, record KPIs cleanly and at the same time ensure a consistent brand presentation?
With evenito, On used central event management software that combines strategy, branding, data and speed. Today, around 300 employees worldwide use evenito's software to set up events quickly, implement them consistently globally and make them measurable.
Event Strategy & Business Model
The Global Events team is responsible for all major, brand-relevant events as well as the overall event strategy. In addition, the team creates strategic toolkits for regional event teams. These toolkits include:
- central campaign assets
- Images, copy and modules for event websites
- clear guidelines for branding and communication
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The strategy is defined centrally and implemented by dedicated teams in the markets. This model allows you to scale without losing control.
Event formats at On
- Own brand events
For example, On Clubhouse Nights: independent tennis events with athletes, partners and the community.
- Sponsored Events
For example, ZĂĽrich Marathon with a focus on brand recognition and credibility in running.
- Grassroots & Retailer Events
Local activations with retailers for product testing, try-ons and direct customer loyalty.
- B2B events
Training and events with distributors and trade partners.
- Internal events & trainings
Global, regional and local, from town halls to major events.
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236.687
Emails sent in 2025
337
events per year
~300
Users who work globally with evenito
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Challenge
01. Global growth with increasing complexity
The strong growth from 201 to over 337 events brought many new teams, users and stakeholders into play, although uniform processes or tools were missing.
02. Lack of KPI transparency
Events should make it possible to measure what they really do: registrations, participations, reach, engagement. This data was missing or fragmented.
03. Inconsistent brand presentation
Without a central tool, different event pages, assets and communication styles were created, which posed a risk for global brand messages.‍
04. Speed as a critical factorOn works fast and events often have to go live at short notice. Complex tools or lengthy consultations were not suitable for this.
Solution: evenito as a central event platform
evenito was introduced as a central backbone for global event management, with a clear strategy but maximum freedom for local teams.
Central toolkits & templates
For each campaign, the Global Events Team creates templates and shares them via evenito. This means that all teams use the same structures, assets and content: on-brand and worldwide.
Quick event creation without coding
Event websites can be created and adapted in no time. Content modules, images and copies are immediately available, without any technical know-how.
Unified communication & brand activation
Invitations, emails and event websites ensure a high level of recognition. evenito is perceived internally as professional and reliable, which is a clear signal of quality.
Data, KPIs & global overview
Registrations, participations, check-ins and communication figures are available centrally. Events are thus becoming a measurable part of the brand and marketing strategy.
Scaling across 300 users
evenito's software is now used by global events, workplace, stores, sales, PR, athlete teams and retailers on a common platform
Best Practice: On Clubhouse Nights
On Clubhouse Nights are a prime example of brand-led events: tennis events with athletes, community and partners who are sporty, emotional and experience-oriented.
- Focus on experience rather than visible branding
- High quality in location, process and communication
- Central toolkits for all regions
- Uniform event pages and invitations via evenito
The goal: Strengthen credibility in sports, build brand recognition and create real connections.
Numbers
With evenito, On was able to successfully scale its global event management:
- 337 events in 2025 (+67.6% compared to 2023)
- 76,863 registrations in 2025 (+202% to 2023)
- 236,687 emails sent in 2025 (+280% compared to 2023)
- ~300 users who work decentrally with the EVENITO software worldwide
Events are now implemented faster, branded more consistently and clearly measurable.
