How SBB organises 300 events a year with 45,000 participants

ÜBER

Die Swiss Federal Railways (SBB) Are Switzerland's national railway company and a special limited company based in Bern. They operate passenger and freight transport as well as manage the Swiss railway infrastructure. Every day, SBB Transports via 1.32 million passengers and 175,000 tons of goods — round 34,000 employees Are committed to safe, punctual and environmentally friendly travel.

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INDUSTRY

Transportation

HEADQUARTERS

Bern, Switzerland

COMPANY SIZE

approx. 34,000 employees

WEB SITE

company.sbb.ch

TL; DR

With Evenito, SBB is implementing the perfect participant management for all events

The company “Swiss Federal Railways SBB” is a special limited company based in Bern. Their public services include passenger transport and rail infrastructure.

It brings over 1.32 million travelers and 175,000 tons of goods to their destinations every day. 35,000 employees work passionately for their customers so that they arrive safely, punctually and in a climate-friendly man.

SBB uses Evenito to:

to ensure professional participant management with automatic personalization of emails and a structured registration process.
Ensure consistent branding across all events through reusable email templates and centrally controlled event websites.
Comply with the highest IT security standards, including ISO 27001, 27017 and 27018 certifications.
to reduce workload in event organization and to structure participant management
To efficiently organize 300 events a year with around 45,000 participants

approx. 34,000 EMPLOYEES

300 EVENTS IN 2023

45,000+ PARTICIPANTS IN 2023

45k+

Participants per year

Thanks to Evenito, SBB organises 300 events each year with around 45,000 participants.

Evenito is super easy and intuitive to use. Thanks to automation and structuring in participant management, we were able to minimize the error rate and easily scale our event management.

Tiffany Gerber

Project Manager Events & Brand Experience at SBB

Challenge

SBB faced numerous challenges when it came to organising events:

01. No structured participant management

Invitations to event guests were sent without professional email marketing software. This made it impossible to structure email communication and led, among other things, to late or missing responses and a low registration rate of invited guests.

02. No uniform external appearance

Emails were processed and sent by numerous different employees without central control. Furthermore, there was no option to create event websites. This did not provide a uniform appearance and branding to the outside world.

03. High safety standards

External software tools, which could have supported SBB's event organization, often did not meet the Group's high safety requirements.

Solution

How did Evenito help overcome the challenges?

Evenito proved to be the perfect solution for SBB's challenges.

Professional Participant Management

By using Evenito's email marketing software, sending and processing numerous emails as part of event organization is no longer a problem. The automatic personalization of emails and a structured registration process for events are also made possible by Evenito.

Consistent branding

‍Thanks to Evenito, one-time templates for emails can be used over and over again. Furthermore, event websites with uniform branding can be created in just a few clicks. This ensures a uniform appearance, which can be controlled centrally.

Compliance with all safety standards

‍evenito meets SBB's high IT security requirements, for example with regard to the processing of personal data, and is certified in accordance with ISO 27001. The cloud provider used by evenito is certified in accordance with ISO 27001, 27017, 27018.

Results

Thanks to Evenito, SBB organises 300 events each year with around 45,000 participants.

The workload involved in organizing and carrying out the events was significantly reduced by using Evenito, among other things thanks to automation and structuring in participant management.

All events are managed by over 100 users in numerous different departments and controlled by a core team of 3 event managers.