Efficiency

Whitepaper

Next-gen B2B events: guide for more efficiency in B2B event management

Discover the latest technologies and strategies to deliver exceptional personal, virtual, and hybrid event experiences to your guests.

This is what you can expect in the white paper:

Cloud security: Learn more about evenito's industry-leading hosting partners‍
Network security: How evenito's infrastructure is protected by strict security measures‍‍
Software security: Discover evenito's technical and organizational measures to secure our software

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Ext-gen B2B events — guidelines for more efficiency in event management

Organizers of B2B events are facing major challenges today. Participants expect perfectly organized events and decide carefully which events they attend based on the wide range of offers. At the same time, digitization offers new opportunities to increase ROI and improve the participant experience. Digital and hybrid formats, in which face-to-face events are combined with online components or implemented completely digitally, are becoming increasingly popular.

Efficiency and profitability remain the main goals of every B2B event. Costs must be reduced and revenue maximized to ensure financial success. Inefficiencies in organization, logistics, and communication can significantly impact ROI. Modern event management software and automation solutions help to overcome these challenges.

Digitalization in B2B event management

Technological progress has fundamentally changed the event industry. Cloud software handles registrations, ticket sales, and website creation without technical know-how. Artificial intelligence supports customer support and recommends personalized agendas. Virtual reality enables virtual tours, while the Internet of Things provides real-time data through smart devices such as wristbands. These technologies improve interaction, allow precise performance measurement and reduce costs through process automation.

Choosing the right event management software

Choosing suitable software is crucial for increasing efficiency. Key criteria include usability, feature set, integration, security, and customer support. Only required functions should be booked to avoid unnecessary costs. Data protection and data security must meet the highest standards, for example through ISO 27001 certification and GDPR compliance.

Enrollment automation

With event management platforms, registrations are easy to implement using drag-and-drop editors. Individual forms only collect necessary data and enable personalized communication. Automatic follow-ups keep participants informed, and hyperpersonalization recommends appropriate sessions. Automation saves time, prevents errors, and improves the experience for attendees and organizers.

Attendee tracking and management

Real-time tracking provides valuable insights into participant movements and interests. Tools such as QR codes, check-in apps and smart wristbands enable precise data analysis. Organizers can thus optimize visitor flows, avoid overcrowding and provide personalized recommendations. Data protection remains a central issue.

Automate feedback collection

Feedback is critical to improve future events. Online post-event surveys are standard. Automated reminders increase response rates. Modern software efficiently analyses answers and minimizes evaluation errors. Live feedback during the event is also possible, provided that it is evaluated directly.

Improving attendee experience

Digital tools such as chat functions and event apps increase interactivity. Participants can ask questions, network and receive important information such as room changes via push message. Personalized recommendations create an individual event experience that stands out from the competition.

Integrate event management tools

A central platform makes it possible to use data once collected for various purposes and reduces errors during manual transmission. Technical requirements such as API availability and data compatibility are decisive here. Systems should be tested for integration and security before use.

Data security and privacy

Organizers must comply with legal requirements such as GDPR and ISO 27001. These standards govern the safe handling of personal data and protection against cyber attacks. As soon as the first sensitive data is collected, the highest security requirements apply.

Performance measurement and optimization

KPIs such as number of participants, satisfaction, engagement rate and ROI are decisive for evaluating an event. The analysis of these key figures makes it possible to specifically improve future events and make them more economically sustainable.

Conclusion and outlook

The B2B event industry is changing through digitization and automation. Successful events rely on modern technologies to increase efficiency, reduce costs and maximize ROI. The right event management software, combined with strict data protection measures, is the key to success. Platforms such as evenito offer all the necessary functions to successfully implement next-gen B2B events.

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Our case studies

Raiffeisen Schweiz

The second-largest Swiss banking group enables over 220 local banks to send millions of invitations annually, and guarantees maximum brand and data security through the evenito platform

RTL Gruppe

Europe's leading media group, RTL, reduces event management costs per participant by an impressive 80% through centralized event management with evenito.

Schweizerische Radio

With evenito, SRG ensures a consistent brand presence at hundreds of events across all language regions. With evenito, SRG ensures a consistent brand presence at hundreds of events across all language regions.

Volkswagon Konzern

As one of the world's leading automotive companies, with evenito, VW ensures a first-class brand presence at thousands of events — from global management meetings to local dealer training

AXA Schweiz

As the largest insurer in Switzerland, AXA transforms complex sponsorship into exclusive experiences; hundreds of employees issue thousands of tickets simply and digitally via the evenito platform.

Swiss Olympic

The Swiss Sports Federation and the National Olympic Committee bundle the entire event management for athletes, associations and sponsors on evenito's central, professional platform.

Richemont

For its world-famous luxury houses, Richemont stages glamorous events where masterpieces of excellent craftsmanship become unforgettable moments in front of an exquisite group of guests with Evenito.

Würth Gruppe

As the world market leader in fastening technology, Würth is accelerating its global growth by seamlessly organising hundreds of customer events and training courses with evenito.

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Schweizerische Bundesbahnen

SBB manages the complexity of 300 events and over 45,000 guests per year by having a core team of just 3 people bundle all processes on the central evenito platform.

DZ Bank

With evenito, DZ BANK was able to combine its entire event management process in one tool. From 2022 to 2023, there was a 102% increase in registrations.

Migros-Genossenschafts-Bund

As Switzerland's largest employer, Migros manages hundreds of events centrally with evenito and keeps thousands of employees up to date with strategic information via the virtual event platform.

The world's fastest-growing running shoe brand relies on evenito's scalable platform to multiply the number of its global events.

Plan more events per year, pay less per event

Through automated planning and communication, our customers organize more events using existing resources.

By speeding up check-in, waiting times for guests were minimized and led to a smooth start of the event and participant experience.

Noemi Anesini

Event manager at Electrolux Switzerland, Electrolux

"Ein tolles Live-Erlebnis beginnt beim Gästemanagement. Deshalb setzen wir bei allen unseren schweizweiten Veranstaltungen auf evenito. Zuverlässig, intuitiv und innovativ – einfach top!

Mathias Zingg

Leiter Marketing & Vertrieb, Mitglied der Geschäftsleitung, Baloise

“Unbeatable, motivated and very helpful service! User/easy handling, logical structure, helpful templates.”

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Livia Zuberbühler

Event Manager, V-ZUG

“I am delighted to be working with evenito. The tool is easy to use and makes dealing with guests very easy. evenito offers cool additional features and the support is simply great.”

Sara Brem-Hounder

Manager Head Office, Swiss Stadia & Arena

“Very easy to use. Thanks to the tool, the entire event organization became very time efficient, including email communication, the website, and even the collection of event feedback and statistics.”

Anita Breudel

Event Marketing Manager, Huawei

“I love how Evenito saves me time when managing guests. It is very easy for me to analyse who has appeared at my event. I also like the fact that I can carry out many personalized invitations and automated processes with just a few clicks.”

Sam Bolliger

Head of Content, Universal Music

“The tool is easy to use and use. The app was also easy and worked wonderfully.”

Jennifer Schaller

Marketing Communication Manager, APG | SGA

“A super cool tool that helps to handle your events and to have a great overview! The customer support team is very motivated, always friendly and reacts fast! You can reunite different aspects in one tool, so management is facilitated. It is easy to use. There are some cool extra functions! Very helpful reading the statistics.”

Alessandra Leo

Project Manager PR & Communications, PKZ

“The range of functions offered by evenito is very wide and deep! We were able to use the platform in such a way that our needs were met very satisfactorily. The user interface is intuitive and I was able to set up the platform myself after a short training session. Questions and problems that barely occurred were answered quickly and professionally. I highly recommend the product and team!”

Jesse Vongpanich

Participant Associate, TED x Zurich

“Evenito is a young, dynamic company with very helpful employees and an outstanding event management app that offers a holistic approach. We really enjoy working with the event tool.”

Sonja Nobs

Marketing Manager, Graphax

“Easy to use software. Flexible when making adjustments. Good customer service: quick answers to questions and immediate solutions. Friendly team.”

Maria Carballo Bär

Marketing Specialist, Profond

“Organizing events is even more fun with evenito! We appreciate the good cooperation and constant development.”

Brigitte Becker

Marketing & PR Specialist, Buchstablich

“m4music festival is receiving more than 1,000 professionals who are invited and administrated with Evenito. We have a complex structure considering the various sorts of participants, and get very dedicated support by the Evenito team. The festival has improved a lot when receiving the guests on the festival site, because check in is much easier than it used to be.”

Philipp Schnyder

Festival Director, M4MUSIC