EVENT MANAGEMENT

Repurposing and reusing B2B event content

Olivia Kiniger, Operations Manager
January 24, 2025
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Reusing event content: Tips for utilising your event content for marketing and engagement

By reusing event content, you can save time and money on content creation, create relevant material for your target audience, encourage numerous comments and links on social media platforms, and establish yourself as an authority in your industry (brand development).

In other words, you can lay the ideal groundwork to make your next B2B event a resounding success.

Example 1:

Share excerpts from an exciting panel discussion as short videos on LinkedIn.

Example 2:

During the event, hold an interactive session where participants gather their ideas on a specific topic using sticky notes. These can later be digitised and shared as an infographic.

Example 3:

Transcribe the content from a conference Q&A session and publish it as a blog post.

Let’s take a closer look at the details.

Identifying valuable event content

Every event produces a huge amount of content. So, how can you filter out event content that is particularly suitable for reuse?

To start, it’s best to gather all of the content generated during the event. This includes recordings, videos, photos, and written materials, such as presentation slides from keynotes, panels, workshops, and discussions.

Then ask yourself the following questions:

  • Which sessions and event content were particularly popular among participants? Where did you have the highest attendance?
  • Which topics generated the most questions from participants?
  • Which discussions had particularly lively exchanges?

This is the first event content you should focus on repurposing.Of course, you can’t be certain which content topics will resonate best with your audience. In this case, test different approaches and replicate the topics that prove successful.

Strategies for reusing event content

It’s best to think about your approach to reusing event content before the event takes place. This is particularly important if you want to use video content later on.

Ensure you have access to the right equipment to create high-quality video recordings of each session at your event.

Video content may be time-consuming to produce, but it is also very popular. With just one video, you can create numerous content pieces for future use.

You should also organise a photographer for the event. You can then use the images from your B2B events to illustrate written content, such as blog posts for specific presentations and discussions.

Additional content formats that play a role in the reuse of event content include podcasts (e.g., to completely reproduce a discussion), infographics, e-books, and white papers.

Platforms and channels for distributing reused content

When distributing B2B event content, your website, professional social media networks (e.g., LinkedIn), email marketing, and YouTube channel play a crucial role.

Example 1:

Publish detailed blog posts on your company’s website focusing on key event topics.

Example 2:

Upload long videos, such as an uncut presentation, to YouTube. You can share the video link via your company’s social media channels or send it via email.

Example 3:

Post short video clips with a speaker’s key messages on LinkedIn.

Performance measurement and optimisation

You can measure the success of your content with analytics tools. These are either integrated by default (e.g., in email marketing software and social networks) or can be easily installed (website).

Regularly monitor how many views, shares and comments your content receives, and then create content based on your most successful posts and articles.

Reuse event content to prepare for your next event

Reusing event content allows you to easily create high-quality, relevant material while keeping your target audience engaged long after the event has ended.

With regular content, you can establish yourself as an authority in your industry, making your next event a must-attend occasion!

With evenito, you can organise your entire event in no time and automate countless processes. Want to learn more?

Stay tuned to our blog. Only the good suff.
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