The importance of post-event follow-up and analysis

Follow-up for your B2B event provides you with valuable insights to improve future events and leave a lasting impression on your target audience.

What are the detailed steps involved in post-event follow-up?

Effective follow-up strategies

Collecting timely feedback

Surveys and feedback forms are a great way to learn the opinions of B2B event participants. To do this, you can send an email with a link to a feedback form.

It is also recommended to arrange personal follow-ups with select participants to obtain more detailed feedback through direct conversation. This is especially suitable for guests who have attended your events multiple times.

Thank-yous and reminders

At the end of the event, you can send an automated thank-you email to all guests, as this is an efficient and effective way to express appreciation to the participants.

Additional content, reminders, and offers

Participants particularly appreciate receiving presentations and other event materials after the event has ended.

Such an email is also a great way to draw attention to upcoming events or remind attendees of other important points.

For example, why not send the guests from your last event a limited-time discount for registering for the next event?

Event analysis methods

Quantitative analysis

Among the most important quantitative factors to measure after your B2B event are participant numbers and engagement. Relevant data includes, for example, how many participants attended each session.

Qualitative analysis

Qualitative data allows for a deeper analysis of your event. A good data source for this includes personal follow-up meetings and interviews with selected participants.

Evaluating feedback and comments, such as those received in response to your emails, is also a recommended approach.

Technological tools

Both quantitative and qualitative analysis of an event can be effectively supported by the right software.

Event management software like evenito is suitable for data collection and can also handle many aspects of data analysis.

Key Performance Indicators (KPIs) for measuring success

Participant satisfaction

Participant satisfaction is a particularly important KPI for measuring event success. That means it should be thoroughly addressed in your feedback surveys and also play a significant role in personal interviews.

Financial metrics

The financial analysis of your event includes a comprehensive profit and loss statement and Return on Investment (ROI) calculation.

Ideally, your B2B event will also generate a financial profit. However, other KPIs are often more important for many events, such as participant satisfaction or attendee engagement and interaction.

Engagement and interaction

How much attention did the event generate? Among other metrics, this can be measured through social media interactions and website traffic.

It is also advisable to monitor enquiries from potential new customers in the period following the event and compare them with figures from before the event.

Summary

Post-event follow-up for your B2B event is an important way to evaluate the success of the event and gain insights into improving future events. Additionally, it keeps you in contact with your target audience and allows you to initiate further interactions.

With evenito, you have a powerful tool at your disposal for post-event follow-up.