EVENT MANAGEMENT

5 signs you chose the right B2B event management platform

Olivia Kiniger, Operations Manager
September 6, 2024
0
Min
Share

Does your company benefit from working with an efficient B2B event management platform yet?

If your answer is “no”, this article is for you – because you'll miss out on important support for your event planning process if you don't work with the right B2B event management platform.

If your answer is “yes”, this article is also for you – because you'll find out, if you already chose the right B2B event management platform or if there's something better to work with.

A B2B event management platform is an essential tool to support all aspects of your event planning process. It improves productivity, gives valuable insights into the performance of your events, and enhances the experience for both organisers and attendees.

In this article you'll learn about the 5 key signs that indicate a B2B event management platform is a good fit for you.

1. Comprehensive features

It signifies a good choice, if your B2B event management platform offers a wide range of features, like:

  • registration management
  • personalised event communication
  • personalised event websites
  • streaming and video conferencing
  • analytics

A B2B event management platform with those kinds of comprehensive features can effectively support your event planning process and improve communication between you and your attendees. Having all the necessary tools in one place can significantly save time and reduce the complexity of the event planning process.

2. User-friendly interface

The right B2B event management platform combines automated event planning processes with simple interfaces, so you can organize events in just a few clicks.

An intuitive interface includes features, such as:

  • registration forms
  • guest management
  • event templates and tasks
  • drag & drop website builder

A user-friendly interface makes it easier for both organisers and attendees to navigate the platform, access information and complete event planning tasks. Therefore, the learning curve increases and operational errors are minimised.

3. Customisation Options

An advanced B2B event management platform enables you to create your own brand experience across the whole event management lifecycle, due to:

  • CI/CD management
  • advanced whitelableing
  • customised website domains
  • typography and layout customisation
  • personalised tickets and certificates

As a customer, you can tailor your events according to your vision and audience needs, which can enhance attendee satisfaction and reduce the need for time-consuming workarounds, contributing to a smoother event planning experience.

4. Scalability

The ability to scale your B2B event management platform for events of different sizes and types is a critical feature, because scalability ensures that the platform can handle a growing number of attendees or events without compromising its performance.

Improve your scalability with the help of:

  • event statistics
  • event timelines
  • guest overviews
  • email tracking

Scalability ensures the B2B event management platform can grow with your event needs, preventing the need for platform switching as your events evolve. This saves time and learning resources in the long run, making the event management process more streamlined and less stressful.

5. Robust Support and Training

A good B2B event management platform offers individual event support when you need it.

That means having a support team available that assists you throughout the entire life cycle of your events, understand your needs and is available on multiple channels to give you an immediate response.

Robust support and training are crucial in resolving technical issues quickly and providing guidance on using features effectively. It includes:

  • individual training for you and your team
  • a database with best practices
  • customer success managers that accompany you through the implementation journey

Offers for support and training alleviate stress and uncertainty, making the event planning process more enjoyable and ensuring that you can use the B2B event management platform to its full potential.

The right B2B event management platform helps you organise events efficiently from one integrated tool. This simplicity saves time, so you are less stressed and have more space for creativity!

As an event organiser, you can evaluate your current platforms against the mentioned criteria to ensure you are using the best tool for your needs.

Stay tuned to our blog. Only the good suff.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Get started today!

Did we peak your interest?
Then book a demo below

BOOK A DEMO